FENTY X PUMA IS OFFICIALLY BACK: RIHANNA LAUNCHES THE AVANTI

Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return of FENTY x PUMA blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion.

The FENTY x PUMA Avanti, the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider.

Rihanna and PUMA have a history of launching disruptive fashion takes on sport styles over the course of their relationship together – starting in 2015 with the iconic Creeper. Rihanna and PUMA launched several footwear and apparel collections over the course of 2015 – 2018, including the FENTY x PUMA trainer, the FENTY x PUMA fur slide, and much more. With four fashion shows in both New York and Paris, FENTY x PUMA served as a catalyst for PUMA’s brand impact and relevance over the past decade.

As Creative Director, Rihanna’s first FENTY x PUMA campaign – shot by Dennis Leupold with a set design inspired by the pentagon shape and stitching on a football – features notable names including Rihanna, A$AP Nast, Pure, Felix Mallard as well as two young kids.

The FENTY x PUMA Avanti is available worldwide on puma.com and select retailers beginning 15 September 2023 at 10am EST. A second Avanti drop will follow this fall. More details to come.

Related Posts

Rick Ross Gives Daughter a $1 Million Watch and Necklace for Her Birthday

Rapper Rick Ross has decided to postpone his daughter’s lavish Sweet 16 birthday celebration in a sincere show of paternal love and care. Due to the artist’s recent hospitalization for…

Read more

Rick Ross shows off his unique purple supercar at the auto show

At his expansive Promise Land home in Fayetteville, Georgia, on June 3, famed rapper Rick Ross held his second annual car and bike show. The event, which drew thousands of…

Read more

Wiz Khalifa spends time sunbathing with son and friends at unique desert mansion!

The rapper proved he is a doting dad as he spent Easter Sunday with his son Sebastian at a gorgeous Airbnb estate in nearby Palm Desert.   The 29-year-old shared adorable snaps of his…

Read more

Explore Rihanna’s Lavish $13.8M Beverly Hills Mansion She Shared with A$AP Rocky

An$AP and Rihanna Rocky and their two children, RZA and Riоt Rose, reside in a lavish colonial-style residence in Beverly Hills, California, which cost $13.8 million. Amidst the residences of…

Read more

Cookie Johnson Threw Husband Magic Johnson A 60th Birthday Celebration He’ll Never Forget

He stated that at the Nautika Restaurant, the 63-year-old former NBA player and the 64-year-old former model “shared a beautiful night in Dubrovnik, Croatia”. Posts to Instagram with the caption,…

Read more

Davido asks wealthy DJ Khaled to visit his multi-million dollar estate and brag about the supercars he is acquiring

In the early months of 2022, he indulged in a shopping spree, and this article highlights one of the most luxurious properties he acquired. This remarkable residence, known as The…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *